The Sporty Rectangle

11/10/2019
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Why is it key? The move towards rectangular
shapes over retro rounded ones, coupled with the
future sport trend continuing to infiltrate eyewear,
results in a new sporty rectangle silhouette for
sunglasses. Offering a more accessible option than
uptrending #shieldshades, this sporty rectangular
shape creates a visor-like impact, but is rooted in
classic squared frames, so acts as a hybrid that has
wider appeal.
Design details: take a bolder
approach to profiles with the
#outdoorfuturism trend by
introducing chunkier, angular 3D
frames. Continue the chunky look by
adding extra-wide temple bars. Use
black for both frames and lenses for
silhouette impact, or opt for statement se
asonal colours for capsule
collections.
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