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Eyewear silhouettes shift from small and rounded to
distinctly oversized and angular this season. Take
advantage of consumers' desire to buy into statement
eyewear, pushing innovative profiles and moving away
from classic styles.
1. Renew familiar eyewear styles in geometric
forms. Aviators are an important item to start with,
squaring-off frames.
2. Slim designs have new edgy looks, tapping into the
angular, hexagonal trend. Sporty, rectangular
sunglasses also benefit from a chunky three
dimensional, blocky look.
3. Retro items return in exaggerated proportions. The
retro square has familiar appeal in autumnal
Considered Comfort colours. Similarly, the ski mask
transitions from performance eyewear to a fashion
item, making an extra-large impact.
4. The almond shape replaces the cat's-eye, leveraging
a flattering rounded shape.
5. Test consumer appetite with decorative designs
and make a case for the fanciful butterfly and abstract
wire-frame sunglasses. 
