The Ski Shield

21/10/2019
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Why is it key? Translate the après-ski trend
direction for this season to evolve the sporty shield
shade. After a wave of XXL shield shades being
worn during recent fashion weeks and a desire to
make an impact with eyewear, compared to the
seasons of pared-back, smaller designs, now is the
time to buy into the ski shield. Delve into the
#outdoorfuturism trend to understand the
inspiration behind the revival of performance
eyewear for fashion.
Design details: take advantage of the
need for statement eyewear and make
this a larger shield item. Focus on
frames that accentuate the bottom line
of the lens, with complementary
sporty hardware details. Leverage the
angular look of a wider profile on the
frame.