The Rimless Square

16/10/2019
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Why is it key? As a hybrid of the squared form and
barely there feel, rimless square sunglasses feel
timely for the A/W 20/21 women's market.
Balancing the oversized look of these lenses
with minimal hardware draws inspiration from the
#noughtiesnostalgia square frames from the likes
of Chloé, but creates a statement look for the
current consumer.
Design details: draw attention to
these large, square sunglasses with
colour-tinted lenses. Make hardware
and temple bars as minimal and
understated as possible to focus
attention on the simple square,
rimless profile.